Marketing Coordinator

About Historic Yellow Springs

Historic Yellow Springs is a living village steeped in a distinguished history, tradition, and folklore that stirs the imagination of those who visit. The village spans 300 years of American history. Today, the village includes 11 buildings and 142 acres mostly allocated to wooded conserved land. HYS continues to host a wide range of fine art, sculpture, and ceramic classes for adults, teens, and children, boasting some of the best art shows in the area. It contains a beautiful venue for weddings and events and hosts numerous trails for all who visit to enjoy, including passing the revolutionary war hospital commissioned by then-General Washington.

Our Mission

The mission of Historic Yellow Springs, Inc. is to share, preserve and celebrate the unique living village of Yellow Springs.

Job Summary

The Marketing Coordinator, reporting to the Executive Director, supports Historic Yellow Springs’ strategic growth by enhancing community engagement, increasing community awareness and event attendance, boosting revenue, maintaining the organization’s visual identity, and attracting public interest.

They ensure a consistent brand experience across all departments, both online and in person, and contribute to campus beautification and wayfinding efforts.

Key responsibilities include assisting with marketing and communications efforts, coordinating advertising and promotional materials, and advising on the marketing budget.

Essential Job Functions

1. Marketing and communications efforts:
   • Develop and schedule social media content, email campaigns, and website updates to promote classes, events, and exhibitions, ensuring at least 3-5 posts per week across platforms.
   • Create and distribute a monthly e-newsletter and press releases for major events.
   • Track and analyze marketing performance metrics, including email open rates, social media engagement, and website traffic, providing a quarterly report on key insights and recommendations.
2. Advertising and promotional materials:
   • Design and produce digital and print promotional materials, including flyers, posters, and advertisements, ensuring completion of at least three major campaigns per year.
   • Coordinate and place paid advertisements across social media, local publications, and other outlets, optimizing budget considerations.
   • Maintain and update branding materials, templates, and signage to ensure a consistent visual identity across all platforms, completing a brand review and refresh annually.
3. Community identification and outreach:
   • Advocate for Historic Yellow Springs’ mission and values locally while learning about new potential markets.
   • Conduct outreach to identify and engage new audiences and communities.
   • Engage School, Scouting, and other youth and family groups to explore new opportunities for collaborative growth.
4. Team Engagement and Personal Growth:
   • Provide program support for other departments or activities.
   • Attend meetings, training, and key program events as determined by program staff.
   • Respond to emails and approval requests promptly.
   • Maintain positive interactions to promote and retain Yellow Springs programs and activities.
   • Actively engage brainstorming and review exercises.

Competency Requirements

• Management skills: Ability to motivate, coach, and develop volunteers and independent contractors.
• Strong interpersonal and communication skills, with the ability to build relationships across groups.
• It is essential to have excellent organizational, project management, and communication skills to ensure we are building trust within the community.
• A commitment to community building and collaboration.
• Familiarity with Social Media, Microsoft Office Suite (Excel, Word)

Education and Experience

• Bachelor’s degree in a relevant field or equivalent work/life experience.
• Two years of experience in community engagement, graphic design, or a related field preferred.

Physical Requirements and Working Conditions

• Works primarily indoors in open office environment.
• Works regular hours; occasional evening and weekend hours are required.
• Occasional physical demands associated with carrying/moving art materials and supplies, installing exhibitions; must be able to climb ladders and lift a maximum of 25 lbs.
• Individuals must be able to move freely about the work site.
• Individuals must be able to communicate effectively both orally and in writing.